3 Ways to Increase Traffic on Your Website

Does your school website offer its visitors what they’re looking for? Take a look at the analytics for your school website to find out what pages visitors are accessing, and how long they stay on these pages for. If you have a high bounce rate, this suggests that people are visiting your website, and are not finding what they’re looking for.

We’ve put together a quick and simple list to help you get back on track.

What are people looking for when they visit my school website?
Generally, the most common reasons that usually prompt the public to visit websites are:

1. They are looking for information.
2. They are looking for contact details.
3. They are looking to get involved.

So how does this apply to a school website? Keep reading to find out…

What information should I keep on my school website?

A website is the perfect place to store and manage public information that you wish to share with your school and community. Typical examples of the types of information that you would expect to find on a school website might include:

• School news & updates (newsletter)
• Term dates
• Noteworthy dates and events
• About us/Overview of the school
• Information on school ethos
• Breakdown of staff i.e. a list of who teaches which year group
• Information on governing body
• Prospectus and breakdown of extra-curricular clubs and societies
• Inspectorate Reports
• Facilities at the school
• Contact details

In some cases, you may find that your local county offers you guidance on or even has specific instructions on the type of information that you should include on your website. It’s worth checking with your school information and services department at your local council for further information on this.

While the thought of managing your schools website to this extent may seem tricky, let us assure you that the trickiest part is getting things up and running, updating your content should take half the time once you know what you need to publish. If you have a public website powered by Learning Possibilities then get in touch to find out how we can help you in setting up and maintaining your school website.

Where on the school website should I publish our contact details?

Research by kissmetrics tells us that even when people will not contact your school straight away from viewing your website, a phone number will create a feeling of trust from your visitors.
If you’re school’s public website is fairly easy to navigate around from a visitors perspective, then you should really set up a page that solely contains contact details for your school. This could include:

• Main contacts at the school (such as the name of the Head, Deputy Head, and contact at the Office/Reception).
• Telephone number
• Email address
• Postal address
• Map of area pinpointing school
• Links to social media channels

In addition, you might want to think about adding a telephone number, email and postal address to the footer of your website, so that these appear on each page available to visitors.

How can visitors to our school website get involved?

You may think it difficult to decide how you can get your school community involved with the goings on at your school through a website. Well, you’d be surprised…

The first step is the information that you have available to them. It may be that you’re lucky enough to already have a very responsive school community who are easy to reach and communicate with. If this is the case, or even if you’re struggling to get people involved with school events, then it might be an idea to start switching up your newsletter a bit.

Rather than simply reporting on school news, try spicing it up a little by sharing fun stories from school trips; providing your school community with an insight to what takes place during lesson time; publicising fundraising activities including links to official donation pages (such as justgiving or MyDonate); Posting about up-and-coming school events to encourage volunteers; or even by posting the occasional competition or awards announcement for high attendance and so forth. As long as the content coincides with your schools voice, and could not be deemed offensive, then there is no reason as to why you can’t be creative. Posting weekly announcements on your newsletter will soon attract a regular and loyal following. You may also find that you attract local press and support from local businesses.

Other ideas to help get people interested and involved where they can, include providing feedback surveys for parents, posting regular announcements from the head, and allowing your school community the option to rate your school and leave comments – which we suggest are monitored and regulated regularly.

So there you have it. Three ways in which you can increase traffic on your school website. Once you have the basics covered, there are plenty of other things you can have a think about. These include search engine optimisation, sharing your website on social media and even through improving the design of your site.

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